Nouhau — it's cut
to you.
A premium hair salon and professional school — with an identity bold enough to make the cut before the client even walks in. Graphic, confident, and built to book.
The brief.
Nouhau isn’t a typical salon. They run a professional school alongside the client-facing business, and they’d built a distinctive visual identity — bold geometry, sharp contrast, a red-and-blue graphic language that felt more editorial than beauty-industry. What they needed was a website that held that energy without softening it.
The previous site was functional but generic. Appointments came through Instagram and phone calls. The school’s programme had no dedicated web presence. The brief was clear: make something that looks as deliberate as the brand, converts visitors to bookings, and gives the school its own credible home online.
”We didn’t want a soft, pretty salon website. We wanted something that looked like us — sharp, confident, a little confrontational. We’ll let the haircuts be the warm part.”
— Nouhau founders, kickoff briefTwo audiences, one site
- Salon clients — browsing services, checking prices, booking appointments without picking up the phone
- Aspiring professionals — looking for a credible training programme with real credentials behind it
The navigation had to serve both without either feeling like a second-class citizen.
Our approach.
We started from the existing brand collateral — the geometric shapes, the bold typographic system, the red and blue contrast — and rebuilt it as a motion-aware web experience. The hero uses diagonal geometric cuts as layout elements, not decorations. Transitions between sections use the same angular logic.
The booking flow was the hardest part to get right. Most salon booking plugins feel like enterprise software. We integrated a lightweight reservation system that matches the site’s design language — the form looks like it belongs, not like it was bolted on from a SaaS dashboard.
The school section
Nouhau School gets its own navigation entry and a dedicated section of the site with separate content architecture — programme details, course dates, instructor profiles, and a separate booking flow for school enquiries. It shares the visual system but reads as its own brand within the brand.
What we built.
Geometric design system
The diagonal cuts, bold red/blue contrast, and typographic hierarchy from the brand identity — translated into a fully responsive web component library.
Integrated appointment system
Online booking with service selection, stylist preference, and time-slot availability — styled to match the brand, not a generic widget.
Service menu + pricing
Full service catalogue with transparent pricing, filterable by category, updated by the team through the CMS.
Nouhau School microsite
Dedicated section for the professional training programme — course dates, curriculum, instructors, and a separate lead capture flow.
Team-editable content
Services, pricing, course dates, and promotions all managed through a clean CMS interface — no developer needed for day-to-day updates.
Local search optimisation
Structured data, Google Business integration, and location-specific content targeting salon and school searches in the local area.
Results, six months in.
Nouhau launched the new site in early 2025. The primary goal was shifting bookings from Instagram DMs and phone calls to the online system — freeing up time for the stylists and the school team.
The school section turned out to be the most valuable new asset — it gave the professional training offer a credible, searchable home that Instagram could never provide. Course enquiries have been consistent since the launch with no paid promotion.
The stack.
Clean, maintainable, and something the team can run themselves.
- WordPress with a custom block library — no Gutenberg defaults in the design, but the editing experience is simple enough for non-technical staff
- Custom theme — every component designed from the brand system, zero off-the-shelf UI
- Yoast SEO with custom local business schema for both the salon and the school
- Google Business integration for reviews and map presence, synced with the site’s contact data