Content without a crew.
Most brands stall in the same place. The site is live, the product is good, and there is nothing to post. We produce the video, the imagery and the articles, and we put them on a schedule that actually holds.
Six things we produce.
Most clients start with the video and the articles, and pick up the rest later. Tell us what you post today and we'll tell you where it is worth starting.
Short-form product video
Reels, Shorts, TikToks and ad cuts. We build the stills first, animate the ones that work, and burn the captions in. We deliver every aspect ratio you need.
Product stills
Hero shots, finish lineups, unboxings and ad statics, built from references of your real product. No studio day, and no reshoot when the packaging changes.
SEO blog engine
Keyword-driven articles in both languages, each with its own generated hero image. They publish on a cadence, and you approve every one before it goes live.
Bulgarian and English
One master cut, both languages, lip-synced so it doesn't read as dubbed. The copy gets the same treatment, written natively rather than translated.
Scheduled publishing
One queue feeding Instagram, Facebook, YouTube Shorts, TikTok, LinkedIn and X. A post every few days, including the weeks you get too busy to think about it.
Ad-ready cuts
We export every winner for Meta and Google with hooks, safe zones and UTM links already in place, so the same library feeds your paid campaigns.
Running since May.
Discard is where we built this. A two-person team, no film crew, no photographer, no copywriter.
Three steps to a queue that runs.
We don't ask for a year on the first call. We make a small batch first, so you can see what comes out before you commit to anything.
Product references
You send photos of the product, your brand colours, and whatever copy already exists. If there is nothing, we start from the product itself.
A first batch
We produce a small run of video and stills, and you tell us what is right and what is off-brand. Those corrections go into the pipeline, not into a document nobody reads.
The queue runs
We produce on a monthly cadence and publish to your channels. You review what is scheduled; we handle everything underneath it.
Tell us what you sell.
We'll come back with a monthly rate based on your channels and how often you want to post. You'll hear from us within three business days.
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